ISEK Conference 2012

ISEK held the XIX Biennial ISEK conference at Brisbane Convention and Exhibition Centre, Australia from July 19-21, 2012. This conference followed the 2010 conference in Aalborg, Denmark bringing together delegated from multiple disciplines. The program included workshops and sessions on advances in electrophysiology and kinesiology along with events targeted to career researchers to professionals in neuromuscular physiology and dysfunction.

Tap’dNy – A marketing case study

In 2008, New Yorker Entrepreneur Craig Zucker began selling tap water (after running it through a reverse osmosis procedure to remove the chlorine) in New York city under the name Tap’d NY. He priced it fairly high at $1.50 for a 20-ounce bottle. In this case study we see the marketing brilliance of Zucker, how the media picked up on this and how with the right hustle you can actually take a shot at selling ice to eskimos.

All the best cowboys have daddy issues

When the good Lord created Fathers he started with a tall frame. And a female angel nearby said  What kind of Father is that? If you’re going to make children so close to the ground, why have you put Fathers up so high? He won’t be able to shoot marbles without kneeling, tuck a child in [...]